I'm Francesco Leonardo

Product Architect


Creative Director

Brand Strategist

Art Director

Corporate Trainer

UX Director

SDLC specialist

About Me

I'm a jack-of-all-trades (master of some) when it comes to IT and communication.

Currently focusing on Distributed Large-Scale software projects in the Pharmacy and Healthcare sector.
Prior to this line of work, I freelanced in strategy and design roles for renowned enterprises and institutions.
Brand Identity, Advertising, Engineering, Press, Training.
But I picked up far too many other things along the way…

I am currently based in Napoli (Italy).

Experiences worth mentioning

since 2022

Walgreens Boots Alliance

Product Architect, contributing to Cloud-native solutions for Pharmacy Retail and Wholesale projects, serving the US market and globally.

2016 - 2022


Creative and UX director for Ousourcing Services projects; Technical and Solution Architecture consultant for Walgreens Boots Alliance.



Senior Developer, authoring Business Applications and Digital Communication tools.

2015 - 2016

ILAS - Accademia Italiana di Comunicazione Visiva

Web Design Teacher, for the Web Design Pro portfolio as Adobe Certified Expert.



Strategist, Designer and Developer for a multitude of Branding, Communication and Advertising projects.